Wednesday, September 22, 2010

Driving more productive interactions

Very excited that the film Shakti Pirakkudhu (Shakti Rising) that has been in the works for three years now is finally done - this week! The goal of this film is to seed different thinking among the rural poor and raise their aspirations. We have a bunch of by invitation pre-release screenings planned around the country (India) in October and will post a schedule here soon. In the United States, the film will have its premier screening at SALTAF (South Asian Theater and Literary Arts Festival) on Nov 13 at the Smithsonian in Washington, DC.

Below is the synopsis and trailer but you can learn more from the website:
India USA

Sundari is a young mother of two in a small village in South India. She has an opportunity to get a microfinance loan and wants to use it to start a business. Her husband is scornful of her ambitions - she has never been more than a housewife. As she struggles to find her feet in a trade, the village erupts into a flurry of politics with the arrival of a woman from the city looking to start a garment factory in the area. This is a story of a village woman trying to define what success means to her in the context of an expanding world view, and of a family struggling to find their equation at the crossroads of what is and what could be.


  1. This is exciting in light of a previous post of yours on Bob the Builder. "Can we fix it? Yes we can!" is the message you praised then. So perhaps all the mechanical and financial and technological fixes in the world won't have the impact that simple, strong messaging will.

    Change the people through changing the stories that those people tell each other.

  2. Check out the facebook page for the film
    and this latest article in the Economic Times
    Cinematic medium can bring a dramatic change in rural microfinance

  3. Very apt and need of the hour! Mam, where can we watch the full film?