From Subsistence to Suprasistence

As posted on yourstory.in

Over half the world simply subsists – caught in a cycle of supporting ones immediate survival. More than half of India is a subsistence economy. The word subsistence is a derivative of the word ‘exist’ which comes from the Latin word existere meaning ‘to emerge’ or ‘to be’. But what does it really mean to subsist? Typically it is thought of in terms of poverty – some amount of money that people earn - but to me it is not equivalent – I think it is better defined in terms of an energy use cycle.

Here’s what I mean. In rural India, according to the NSSO studies, people use 50% to 70% of their income to buy food which means the majority of expenditure goes towards fueling the survival of the body. Compare this to the United States where it is around 20%. Similarly, an NCAER survey in the late 1970s showed that around 90% of fuel consumption in rural areas in India is used for cooking. I assume it’s improved now but venture to guess that it’s probably still in the range of 70% or more. In the United States only 15% of household energy consumption is for the kitchen. Furthermore, fuel consumption in rural India is still largely biomass – firewood ranks highest followed by dung and crop residue. An NIC report (I’m not sure which year) estimated that 89 million households spend 31 billion hours annually in biofuel gathering. That’s a lot of time. The subsistence cycle is thus to eat to sustain the body, use the energy to gather fuel and tend to the fields and livestock and then use the energy from these efforts to once again fuel the body. Petroleum, electricity and LPG together are minimally used not because of availability but because they must be paid for with money rather than time. And in this is an implicit judgement of human worth – that its value is little more than the kCalories expended per unit time to gather fuel or transform food on the cooking stove.

What's a newspaper for?

We (Madura) recently launched a classified ad newspaper that reaches 400,000 poor rural households in Tamil Nadu. Our women borrowers can advertise their products, services and things they want to buy and sell free of charge while companies must pay. This is a hard to reach demographic that does not generally interact with print. One of our office locations used a women's day event that gathered 700 of our women borrowers to launch the paper in their area. I didn't attend this launch but our CEO reported to me that a very large number of women took the paper that was handed out and immediately used it to wrap up the snacks that were served to them.

(One useful statistic to put this in context is that about a third of our borrowers cannot read. Still....)