Go on. Innovate!

(as posted at YourStory.in)

You’d think that with almost a billion people out there in the rural areas that there would be amazing innovations to be found there every day. But there aren’t. Search as we might innovation is hard to come by. Implicit in the definition of innovation is change, but the village ethos is about tradition. It’s about holding on to age old practices. Walk into a village and life looks almost the way it did hundreds of years ago. In my column last week I talked about celebrating human innovation. Why is there so little of it? Take a look at what India looks like from the sky, ask people a few questions and the answer is quite obvious really.